Strategy/Research/Design

Improved time to hire through mobile applicant review

Driven by research to provide value to the customer and outcomes for the businsess.

Using research to uncover user needs and problems for Hireology's first mobile app, I designed a solution that led to a 67% decrease in time to review applicants for mobile users.

As lead designer for Hireology's mobile app, I used research to identify needs and expectations of mobile users to design a strategic, valuable experience that would deliver results.

Post launch, time to review applicants decreased by 67% resulting in an overall decrease in time to hire by approximately -4 days for mobile app users.

The Challenge

Deliver value on mobile.

Always having been an advocate for improving the Hireology mobile web experience, I was assigned lead designer for their first native mobile app (iOS and Android). I conducted interviews with customers and non-customers in the hiring space to learn about needs on mobile. I identified users most likely to benefit from an app and scenarios for usage. I used wireframes and design prototypes to test early ideas and approaches to validate and inform the direction.

The Solution

Target users most likely on mobile.

Research revealed that users struggle with the task of reviewing applicants. For some users, it was the issue of not knowing who to review next, and for others, it was a bottle neck in the process that needed to be streamlined. In the product, this resulted in many users not completeing the process or clicking 'hire.'.

For MVP we targeted the hiring manager who is most in need of a solution that keeps the process moving.

The Results

A value-driven solution with huge runway.

I designed an easy-to-use experience for both iOS and Android where users could easily view recent applicants, review them all at once or by job, communicate with them via SMS and email, and easily decline or advance those applicants.

Through research, design iterations, usability testing, and close partnerships with product and engineering, I helped deliver a scalable solution for the business to increase hiring efficiency for customers. Post-launch, the mobile applicant review feature decreased time to review by 67%, resulting in an overall decrease in time to hire by -4 days for mobile users.